Consumer Research · Page 2 of 2

What the Pros
Already Know.

Professional landscape lighting contractors and installers were surveyed as part of the 2026 Centiment study. Their response was immediate — and unanimous. Palms & Poles™ does not just solve a consumer problem. It transforms the economics of an entire service category.

Professional segment findings

The Business Case
Is Undeniable.

83%

Pro purchase intent

Professional installers said they would add Palms & Poles™ to their service offering immediately upon availability

45min

Average install time

Contractors estimated a single-tree installation at 30 to 45 minutes vs. 4 to 6 hours with a bucket truck and crew

62%

Margin improvement

Installers projected a 62% increase in per-job profit margin by eliminating elevated-work overhead and crew costs

Jobs per day

Ground-level installation means a single technician can complete 4 times more jobs per day than with traditional methods

Job economics

The Numbers
Change Everything.

Traditional bucket-truck install (per tree)$800 to $2,400
Palms & Poles™ install (per tree, solo tech)$150 to $350
Estimated installer margin improvement+62%
Jobs completable per day (solo tech)
Equipment investment required$0
Industry pain points

Four Problems
One Product Solves.

01

Elevated work liability and insurance cost

79%

Nearly 4 in 5 contractors cited rising insurance premiums for elevated work as a direct threat to their business model. One ground-level system eliminates that exposure entirely.

02

Crew scheduling and availability

74%

Bucket-truck jobs require a minimum two-person crew. Labor shortages mean jobs get delayed or cancelled. A solo technician can complete a full Palms & Poles™ install.

03

Equipment cost and maintenance

67%

Owning or renting a bucket truck costs $400 to $1,200 per day. Eliminating that line item from every palm lighting job changes the economics of the entire service category.

04

Client price resistance at current rates

58%

Contractors reported losing bids regularly because $800 to $2,400 per tree was simply too high for most residential clients. Lower overhead means lower bids that win more jobs.

Business opportunities

Six New Revenue
Streams for Contractors.

📈

New revenue category

88% of contractors said palm tree lighting was a service they had been unable to offer profitably. Palms & Poles™ opens an entirely new revenue line with no new equipment investment.

🔧

Solo technician capable

91% confirmed a single trained technician could complete a full installation. No crew coordination, no scheduling overhead, no split-margin crew costs.

🏘️

HOA and community contracts

76% said HOA clients had specifically requested palm lighting but been turned away due to cost. Ground-level installation makes community-scale contracts viable for the first time.

🔄

Recurring seasonal revenue

82% saw strong potential for annual service contracts — install in fall, store in spring, reinstall the following season. Predictable, recurring revenue from a single product.

🌐

Commercial and municipal scale

69% expressed interest in commercial and municipal contracts — resorts, main streets, airports, and public parks — markets that were previously inaccessible without heavy equipment.

💼

Upsell to existing clients

93% said they would immediately offer Palms & Poles™ to their existing client base. Zero new customer acquisition cost — pure upsell revenue from relationships already in place.

In their own words

Contractors
Speak for Themselves.

"This is a fantastic innovation. I've been in the landscape lighting business for 14 years and this is the first product that genuinely changes how the job gets done."

Professional Installer, Texas

"No bucket truck, no crew, no liability headache. I can do in 45 minutes what used to take half a day. Every job is more profitable now."

Lighting Contractor, Florida

"I showed this to three of my HOA clients and all three wanted it immediately. It's going to transform the industry."

Professional Installer, California

"My insurance premiums go up every year because of elevated work. A ground-level system removes that risk entirely. This is a game-changer for my business."

Lighting Contractor, Georgia

"The self-centering mechanism is genuinely clever engineering. I've never seen anything like it for palm installations."

Landscape Lighting Designer, Arizona

"We've been waiting for something like this for years. Every contractor I know will want this in their truck by next season."

Landscape Contractor, Texas

Ready to get started?

Be First in Line
When We Launch.

Whether you are a homeowner or a professional installer, reach out directly to get early access, pricing, and partnership information.

Source: Centiment independent consumer research — 237 verified US Sunbelt homeowners, 2026