What Homeowners
Actually Want.
In 2026, Centiment surveyed 237 verified US Sunbelt homeowners about palm tree lighting. The results confirmed what we already knew — and revealed the exact barriers standing between homeowners and the product they have been waiting for.
The Numbers
Don't Lie.
Purchase intent
Definitely or probably would buy Palms & Poles™
Top driver
Ground-level, no-ladder installation ranked #1 purchase reason
RGB demand
Want year-round color capability, not seasonal-only white
Preference lift
More likely to buy vs. traditional pole-mounted systems
Six Things Homeowners
Said They Need.
DIY-friendly from the ground
91% said they would only attempt installation if it required no elevated work. Palms & Poles™ wraps from ground level in under 30 minutes.
Full RGB color spectrum
89% want the ability to change colors by season, holiday, or mood — all from a smartphone app.
Flat storage between seasons
83% said compact, flat storage was a must-have. The panel lays completely flat and stacks in a closet.
Same-day setup
76% said they would only buy if they could install it themselves the same day the box arrived.
Works on any trunk size
72% own palms or poles of varying diameters. The self-centering mechanism fits 6 to 30 inches without tools or adapters.
Warm white for everyday use
69% want a warm-white mode for nightly ambiance — not just holiday color. Palms & Poles™ delivers both from one panel.
The Four Barriers
Palms & Poles™ Removes.
Fear of heights / ladder risk
71%Nearly three in four homeowners cited personal safety as the primary reason they had never installed palm tree lighting before.
Cost of professional installation
68%Bucket-truck crews and licensed electricians routinely quote $800 to $2,400 per tree. Most homeowners said that price made the project feel out of reach.
Seasonal storage hassle
54%Bulky frames, tangled wires, and no flat-pack option meant most homeowners gave up after one season — or never started.
Limited color / seasonal flexibility
47%Homeowners wanted one system for Christmas, Fourth of July, Halloween, and everyday warm white — not a different product for each occasion.
What Homeowners
Are Willing to Pay.
72% of respondents said they would pay $150 to $400 per panel — a range that reflects genuine willingness to invest in a quality, permanent solution.
Price-sensitive
Core sweet spot
Premium willing
Value-first buyers
Homeowners
Speak for Themselves.
"I've wanted palm tree lighting for years but always assumed I'd need to hire someone. This changes everything."
"The fact that it's ground-level and I can do it myself is the whole reason I'd buy it. No ladders, no risk."
"RGB for the holidays and warm white the rest of the year? That's exactly what I've been looking for."
"We decorate for every holiday — Christmas, Fourth of July, Halloween. One system that does all of it from the ground? I would have bought this years ago."
Continue reading
See What Professional
Installers Are Saying.
Page 2 covers the contractor and landscape lighting professional segment — a market that is equally excited, for very different reasons.
Source: Centiment independent consumer research — 237 verified US Sunbelt homeowners, 2026